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Tuesday, August 20, 2024
William Paul

Personalization vs. Relevancy

The topic between automation and personalization is still a heated type of debate and if you spent any time on LinkedIn you may know exactly what we mean. But this leads the way for ColdClicks and smart automation, where AI complements human creativity and understanding of the market.

Tuesday, July 23, 2024
William Paul

How to Improve Cold Email Deliverability

Cold email outreach has become an integral part of many businesses' marketing strategies, but why bother spending time crafting campaigns if they are only going to land in spam?

Wednesday, June 5, 2024
William Paul

How to Avoid Landing in Spam

There are plenty of ways to avoid being marked as spam. Some are ongoing strategies, like cleaning and maintaining your contact lists, while others are a bigger time commitment up front but set you up for success.

Thursday, May 9, 2024
William Paul

What is Cold Email?

Whether you are running a lean startup or a Fortune 500 company, the art of reaching out cold remains an under-utilized and often misunderstood, strategy.

Monday, April 22, 2024
William Paul

What is Spintax?

The pursuit of personalization is not just a trend anymore; it has become a necessity.

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